
finefine opens 16 branches in under 6 years with SIDES
Kim Jüditz
8 min Lesezeit
30. April 2026

Verbesserung mit SIDES
finefine has optimized its delivery business using SIDES delivery software and its own restaurant webshop.
Business Type
Franchise
Anzahl der Filialen
16
Kunde seit
2020
Genutzte Produkte
Drive
Goods
Pay
POS
finefine was founded in 2018 by Alina Hasan-Zada and her husband, Elmar Hasan-Zada. Alina and Elmar often asked themselves how it was possible to eat a balanced and healthy diet during a stressful workday without resorting to fast food like pizza or kebabs. So, the two former athletes developed a concept that delivers freshly prepared, healthy meals to the office or home in a simple and time-saving way. It quickly became clear that in-house dining played a minor role at finefine. "In our first store, we had 100 seats," Elmar explains. However, customers mainly ordered their food for delivery, so the two entrepreneurs focused on the delivery service and the take-away business for subsequent openings. In the process, they looked for a POS system that consolidates all delivery platforms into one system to work efficiently and save time in their branches.
An interview with Alina & Elmar Hasan-Zada, founders and franchisors
"We were looking for a POS system that offered an interface for all portals like Lieferando, Wolt, Uber Eats, etc. SIDES met all our requirements. As we continued to use the software, we discovered that the system offers much more, makes our work easier, and continues to do so through innovative developments."
Alina Hasan-Zada, Co-founder of finefine
One solution for all branches
finefine has grown very quickly. In less than six years, Alina and Elmar Hasan-Zada have been able to open 16 branches. This makes centralized branch management indispensable. The ability to access data from all franchise branches centrally from anywhere, optimize processes, and compare sales figures makes the franchisors' work much easier.

"What is particularly important to us in this regard is staff scheduling. For our stores, which operate primarily in the off-premises market, we need to react quickly to bottlenecks. SIDES' statistics and forecasts allow us to do just that," says Alina Hasan-Zada.
Save on expensive commissions with the SIDES webshop
For restaurant concepts that focus on delivery services, having your own webshop is essential. Through its own webshop, finefine accepts delivery orders commission-free, allowing them to generate more revenue. For the founder of finefine, the centralized product management and the design of the webshop play a major role. "We love the recommendation feature, which allows us to make news or offers visible directly in the webshop. For example, we only sell our value meals in our own webshop and promote this accordingly via flyers and social media," says Alina Hasan-Zada. Thanks to this and other service features, such as the bonus system in the SIDES webshop, the average order value can be easily increased.
In addition to the webshop, finefine also accepts online orders via delivery portals. The SIDES delivery portal integration ensures that incoming orders are automatically transferred to the POS system, eliminating the need for manual entry. "We are currently quite satisfied with the 50:50 ratio between delivery portals and our own webshop orders, because, of course, you can't do without delivery portals entirely," says the co-founder of finefine.
"The webshop has contributed to our growth. We have statistics at our disposal to analyze customer behavior and adjust our offerings in a timely manner."
Elmar Hasan-Zada, Co-founder of finefine

Better customer service thanks to SIDES Pay
The variety of payment methods in their own webshop is important for the satisfaction of finefine's customers. Alina and Elmar realized this quickly and thus expanded the service offering SIDES Pay are highly valued. By offering a wide range of payment options—from credit cards and PayPal to bank transfers—they allow customers to pay in their preferred way. This builds trust and convenience, paving the way for greater satisfaction and, ultimately, increased revenue. Billing for store owners is also incredibly straightforward, simplifying accounting for everyone involved.

Über
finefine
The franchise finefine has been operating since 2018 and now has 16 stores across North Rhine-Westphalia. The delivery service aims to make healthy eating appealing to a wide range of people. The team achieves this through a variety of fresh, creative dishes and by providing precise nutritional information.
© Image sources finefine
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