burgerme boosts customer loyalty with its rewards program

"The administration and configuration are very mature. You can create bonus point rules and tailor them to your own company. The bonus system is intuitive and easy for our customers to understand."

Manfred Lugmayr – Chief Marketing Officer at burgerme

Growing customer loyalty made easy

burgerme has been a SIDES customer since 2014 and has been using the bonus system in 115 stores since 2021. With the digital bonus system, customers collect bonus points with a set monetary value on every order, whether in the restaurant or online in the webshop or the app. Collected points can be redeemed as a discount on future orders.

burgerme customers receive one bonus point worth €0.05 for every euro spent in the webshop. The points are credited to the customer account after the order is placed. With an average purchase of €25, customers earn a free burger after just their fourth order. To attract new customers, they are automatically credited with 100 points worth €5 as a bonus after their first order.

How burgerme benefits from the bonus system

With the digital bonus system from SIDES, burgerme creates an incentive for guests to order without incurring additional advertising costs. This allows the burger delivery service to save on high commission fees by encouraging customers to order via their own webshop and app rather than through delivery portals.

At the same time, the bonus system rewards loyal customers and drives repeat orders. burgerme also uses the loyalty program to regulate the sale of specific products by assigning them additional bonus points. According to Manfred Lugmayr, Head of Marketing at burgerme, the bonus system offers tremendous added value for the company. While burgerme gives away free food in exchange for collected points, it simultaneously encourages future orders through the webshop or the burgerme app.